
Overview
'NX200 필 & 셰어(NX200 Feel & Share)'는 전 세계 60인의 포토그래퍼가 'See the world in perfect detail'이라는 주제 아래, 삼성 NX200 카메라로 촬영한 사진을 전시하는 온라인 전시 형태의 페이스북 캠페인입니다. 사용자가 실제 사진 갤러리에서 작품을 감상하는 듯한 느낌을 주기 위해 실감나는 가상의 갤러리를 온라인상에 구축하였습니다. 사용자는 여러 갤러리를 돌아다니며 마음에 드는 작품에 라이크(Like)를 하거나, 사진을 엽서로 만들어 자신의 페이스북 친구들에게 보낼 수도 있습니다. 비주얼적 측면에서는, 따뜻하고 심플한 톤앤매너를 활용하였고, 각 벽면에는 NX200 카메라의 특장점을 보여주는 피처 섹션과 렌즈 라인업 섹션을 두어 사용자가 제품을 자연스럽게 접할 수 있도록 하였습니다.
‘NX200 Feel & Share’ is a Facebook campaign to display photos taken by 60 photographers from around the world using Samsung’s NX200 camera set to the theme “see the world in perfect detail.” By entering a realistic virtual gallery, users feel as if they are going to visit an actual photo exhibition. Users are able to browse several galleries, ‘Like’ing their favorite pictures with the option to create postcards that can be sent to their Facebook friends. The galleries consist of warm, simple tones to better highlight the photographs, with information about the features and lens options of the NX200 cameras available to provide better information about the product to the users.
‘NX200 Feel & Share’ is a Facebook campaign to display photos taken by 60 photographers from around the world using Samsung’s NX200 camera set to the theme “see the world in perfect detail.” By entering a realistic virtual gallery, users feel as if they are going to visit an actual photo exhibition. Users are able to browse several galleries, ‘Like’ing their favorite pictures with the option to create postcards that can be sent to their Facebook friends. The galleries consist of warm, simple tones to better highlight the photographs, with information about the features and lens options of the NX200 cameras available to provide better information about the product to the users.
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Main page

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All photo - View photos one-by-one(Wall view)
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All photo - View multiple photos at once(List view)
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Introducing the 60 photographers
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About the Exhibition

key info
Client | Samsung Electronics | |
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Output | Social Campaign | |
Launch date | Nov, 2011 |